The NIG brand refresh with new logo and strapline, ‘TOGETHER WE CAN’ represents working together with their partner brokers and clients to create the right solutions for their needs, from risk management and risk transfer to helping clients recover quickly after a loss.
The NIG brand was last reviewed more than 10 years ago and NIG, commercial insurance industry and the world has changed a lot over the years. NIG has evolved and grown, with their trading relationships more important than ever. The brand refresh, new strapline and logo reflects their focus on working with trading partners to achieve more and NIG’s successful growth and expansion of their risk appetite.
The brand review process was data led, through both quantitative and qualitative research combined with a series of workshops, involving brokers, senior leadership, and NIG colleagues.
The output from the survey data, broker interviews, focus groups and workshops showed a desire, that the brand should evolve and not radically changed. The diamond shape logo and NIG purple are strongly associated with NIG, however the brand needed to progress to better reflect NIG today. The new brand is clean, modern, and professional, reflecting careful growth into mid-market and new classes of insurance.
Greg Hale, Head of NIG Marketing and Propositions said: “A clear, relevant, and well-recognised brand is important for every business, especially in an industry where trust is key. It is vital our brand truly reflects NIG’s strengths and helps us to stand out from the competition in a busy and competitive market.”
Authored by NIG