The famous blue tick: Many want it, not everyone gets it. But if your brand is well known, you have a chance. We’ll show you step by step how to apply for verification.

If you want to give your Instagram account or that of your company more credibility, you should consider having the account verified. There are a few hurdles to getting verified by Instagram. But the blue tick is not only reserved for celebrities with hundreds of thousands of followers. As long as your account adheres to the guidelines, is authentic and your person or company has a certain level of awareness, you could have a chance. However, the likelihood of a fire is significantly higher – unless you are a public figure.

Unfortunately, Instagram does not define the requirements that a profile must meet in terms of awareness. You can only find out whether your account is qualified by trying it out. With our step-by-step instructions, the application is very easy.

Step 1: Open the settings

Step 2: Click on “Account” and then on “Request verification”

Step 3: confirm your identity

Now it’s time to get down to business. So that Instagram can process your verification request, you have to provide some information about yourself or your company.

Full name: Here you enter your full name as it is on your ID card.

Known as: Now you enter the name of your company, your stage name or, if you are publicly known by this, your real name.

category: Here you can choose the one that best suits you or your brand between different categories.

Step 4: Upload a photo of your ID document

Almost there! Now all you have to do is attach a photo of ID that clearly shows your name and date of birth. This can be, for example, your identity card, passport or driver’s license.

Finally you just have to click on “Send”.

Verification on Instagram has a number of advantages. Your profile with a blue tick not only appears more trustworthy and proves your authenticity. A verified account will also be prioritized and displayed higher in Instagram searches. You can also swipe up links in your Story insert – even without meeting the criterion of 10,000 followers.

If Instagram verification doesn’t work out, that’s no reason to bury your head in the sand. Because there are other ways to guarantee your brand an authentic appearance. Instagram itself suggeststo write an informative profile, give your followers a look behind the scenes of your company in your stories, and encourage customers to tag your business in their posts.

The customer experience (CX), i.e. the customer experience, is a decisive factor for economic success. But how do you create a positive customer experience?

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