Three months after Google News returned to Spain, the internet giant is launching News Showcase in the country, a new service that allows the media to select and present the news they consider to be of greatest interest in a panel with their header and brand image . The project starts with 60 media that, together, represent more than 140 publications, including national, regional and local media, such as The Country, Five DaysABC, Atresmedia, El Español, Europa Press, Catalunyapress, La Tribuna de Toledo or Servimedia.
The News Showcase panels of the partners of the American multinational will begin to be seen in Google News for Android, iOS and the web and in Discover for iOS and Android. These panels refer readers to full articles on the publications’ respective websites, creating an opportunity to deepen your relationship with readers.
Each of the media integrated in Showcase has signed an individual license agreement with Google, through which the multinational financially compensates information companies for access to a limited number of the contents they generate. On the economic terms of these agreements, Google said that the agreements will be “the most fair and equitable with each publisher” based on their contribution.
“For Prisa Media, Google News Showcase helps to give visibility to online content produced by quality media such as ours, following the path of other countries in Europe that have already done so,” said Carlos Nuñez, executive president of Medium rush. The director of the digital publication elDiario.es also pointed out that this launch “opens a new stage of collaboration between Google and the media. We hope that the new service will allow citizens to better distinguish between quality journalism and fake news, and bring new audiences.”
Since Google launched News Showcase in October 2020, with the aim of especially promoting current and quality information, it has signed agreements with more than 1,700 news outlets and has launched the product in more than 18 countries, including Australia. , United Kingdom, Japan, Colombia, Germany, Brazil, New Zealand, Canada, Portugal, Italy and Argentina.