Ebay extends its support measures to SMEs due to the pandemic to 2021

Ebay extends to 2021 the support measures that it already launched in 2020 for Spanish SMEs and the self-employed in light of the advance of the pandemic and the economic impact caused by the health crisis, as reported yesterday by the electronic commerce platform.

The company indicated that it wants to continue supporting all of its professional sellers and also all those new sellers interested in starting selling through eBay. Specifically, new professional sellers registered since January of this year will be able to publish new ads and make the corresponding sales, without paying any commission until March 31st.

The company also extends the deadline so that new professional sellers who wish to can subscribe for free on the platform, accessing an advanced store for six months or a basic store for a year. This help will be available until December 31, 2021.

Ebay assures that, in case of a return to a new confinement, the SMEs would absorb around 60% of the losses that this would suppose; specifically, about 1,100 million for each week of confinement, distributed almost evenly among micro, small and medium-sized companies, according to data from Cepyme and Ceprede.

José Ángel López, commercial director of eBay in Spain, said yesterday that this decision is the platform seeks to continue helping these companies to “mitigate the negative impact of the pandemic by facilitating their activity and growth in the online channel.” The manager recalled that the company’s platform opens a window of opportunity for them in more than 190 markets.

The company has carried out a study on the digitization of SMEs in Spain, together with the IO Sondea Institute, and after interviewing more than 1,000 companies, ensures that 66% trust the survival of their business to the digital channel, 5% more than in 2019. Likewise, it points out that seven out of 10 SMEs believe that in five years the online business will have the same weight as the offline business (a year earlier it was 57%).

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