Video marketing

Let’s say you have a digital marketing strategy in place. You have the design, writing, SEO and Social Media Manager team working side by side to achieve the objectives set by the company: attract more leads, go from 1000 to 3000 monthly visits to your website, publish 150 blog content on it. next year and increase sales by 20%. Therefore, personalized email campaigns, relevant blog articles, infographics on social networks and a string of tasks are fuming. But the results remain the same.

What is video marketing?

Let’s recap. Video marketing is a digital technique based on the use of audiovisual resources in order to generate content and disseminate it in the digital ecosystem. Do not confuse it with social video , which are created exclusively for broadcast on social networks.

For example: in Instagram feed the square video works and in stories the vertical one. On YouTube, it is important to have good quality videos, preferably HD (high definition). On Facebook, it is a good idea to use subtitles. Wherever you publish, adapt your audiovisual pieces always with the target audience in mind.

We have the latest figures from video marketing

Did you know that video marketing has a very positive impact on sales and ROI? Next, we tell you in numbers the success of the video format in the last year. We want to make sure that your first steps in video marketing are the right ones:

Video tweets generate 2.5 times more responses, 2.8 times more retweets, and 1.9 times more favorites. ( Postcron )

When a user watches a video of a product, this piece influences their purchase decision. In fact, Google claims that YouTube is used by more than 55% of consumers as part of their purchasing decisions.

“54% of consumers want to see more video content from a brand or company that interests them”( HubSpot )

Video increased in marketing strategies 92% in 2020, making it the highest percentage since 2015. ( Herbergement )

Video marketing equals profit. “88% of marketers are satisfied with the ROI of their social media marketing videos.” ( Animoto )

We already have evidence to support the success of video in a marketing strategy. The next step is to know the starting point.

How do I include video marketing in my inbound strategy? The great question

“The role of video is vital in internet traffic”, “the popularity of video continues to grow”, “the power of video in purchasing decisions”, and so on.

How many times have you come across this type of content? Probably a zillion. Today we have not come to proclaim repetitive formulas, what we want is to tell you how to include video marketing in your Inbound strategy. Take note!

Where to include it? In landing pages (it can increase the conversion rate up to 80%), in the subject of an email (the mention of the video in the subject increases the opening rates of the same by 19%, according to HubSpot ), in blog and networks social…

What kind of video to make? The options are endless. You can make tutorial videos, presentation, corporate, explanatory, direct … Choose the most appropriate to generate a personalized experience for the public.

Plan, plan, plan. Write a script, use your cameras, set up the studio, film for editing, organize your material, edit, choose the music and record your voice-over.

Script. Start telling your story the way you would write a blog post. Keep it simple and create a list of key information.

Use your cameras. It does not have to be of the very latest generation, possibly you carry a quality camera in your pocket. Just make sure you have enough storage space and check your camera’s setup manual beforehand.

Prepare the study. With a couple of tips, preparing your study shouldn’t be an odyssey. Look for effective tricks and options so that your audiovisual pieces shine with their own light. You know, a basic equipment (we recommend using a tripod), sound (get quality sound accessories) and lighting (place 3 spotlights in strategic places to envelop the person in light and generate a most attractive shadow).

Film to edit. That is, remember that the recording will be edited later. Understand every step.

Organize all your supplies. Although it may seem like a boring process, this step can save your project from many mistakes.

Edit the video. You are halfway to the end of your piece! To edit it, you can use video editing programs. There are many alternatives from which you can choose the one that best suits you.

And now, add your talent. The video format is not new or something exclusive to Inbound Marketing, but thanks to the digital transformation, its value has been exponentially enhanced. What has changed is the importance of audiovisual production in communication channels.

If you don’t know where to start, remember that you can always ask an agency specialized in audiovisual production for your questions.

15 video marketing tips, learn the king format

Still not entirely convinced of what video marketing can do for your business? We leave you 15 tips for your strategy to succeed:

1.Be original. Video works much better when you tell something that has not been seen before.

2.Look for videos that generate interaction. And that users want to share!

3.Plan and schedule. You will turn your viewers into loyal followers.

4.Don’t go over the minute. Less is more.

5.Don’t despair with the quality of the video. People value authenticity.

6.Create emotional content. The emotional content makes you fall in love and drives you to action.

7.Adapt your videos to the algorithms of your social networks. Each one behaves differently. On Snapchat, ephemeral content prevails. On Facebook, they prevail longer.

8.Make the audience feel reflected. You will have more chances to share your videos.

9.Integrate the video with the rest of your brand. All for one and one for all!

10.Make the user a protagonist. Make it feel like a part of the content.

11.Hook from the first moment. Do not let the user shine by his absence.

12.Take care of the sound. It is equal to or more important than visual quality.

13.Think SEO. Define a good keyword strategy to increase the number of reproductions.

14.Use it on your landing pages. Become a conversion machine.

15.Measure the success of your video. It is time to do the math and measure results.

Did you know these video marketing tips? Keep them handy if you want to win over your audience and create content that reaches their heart. Nobody wants to share another ad.


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