Every month, more than 2 billion users, or almost a third of Internet users, access YouTube from their accounts and watch more than 1 billion hours of video per day, generating billions of views.
This data makes the Google video platform the perfect window to show your company’s content to hundreds of potential clients. Video campaigns are an ideal option to enhance, improve and strengthen the brand image of your business.
We have prepared these five keys to help you in your first contact with Youtube Ads. So take a pen and paper and read the following tips carefully.
Five keys to creating your first YouTube Ads campaign
- Create a video that captures users’ attention in no time
One of the most common wrongdoings when creating a Youtube video is that you use videos that are too long and without a commercial hook.
Keep in mind that the video must be an advertisement itself, so it must meet the requirements of any advertising format. This should be attractive, have a clear message, highlight the main features of the product or service, be credible and get differentiated themselves from the competition.
You must be aware that, as in traditional media such as television or radio, it is not the user who chooses to see your ad (as is the case with Google search campaigns, for example). On the contrary, it is we, like advertisers, who interfere in the user’s navigation to launch our message.
For this reason, we need to confirm that the ad lasts long enough to describe the product or service but not too long to give the user the option to skip it.
We recommend that the duration of the video used as an advertisement be rather short, in no case exceed 30 seconds, although we recommend that it preferably be less than 15 seconds.
- Choose the ad format that best suits your goals
There are three types of video ads:
TrueView in-stream. With this format, your ads will play just before the video that the person selected.
TrueView Discovery. With these types of ads, your videos will appear on the main YouTube page or when users search the platform as promoted content.
Bumper. We don’t like favoritism, but in this case, we have to confess, bumper ads are our favorite format. They are very short videos, only 6 seconds long, but they are perfect for getting the user’s attention in a very short time. In addition, the advantage of these types of ads is that they cannot be skipped, so the user will always receive the full message.
- Adjust your budget
One of the advantages of YouTube Ads campaigns is that you will only pay when a user plays the video for at least 30 seconds, plays the entire video, or clicks on the ad.
If you are a starter with this type of campaign, but you want to try it, we recommend that you do it with a budget of approximately € 5 per day. This amount will be enough to start seeing results.
- Segment your audience well
It will be you as the advertiser who will decide who will see your video ads. There are several options to segment your audience. We will tell you some of them:
By demographic groups: choose the age, gender, and parental status of your audience.
By location: choose the country, city, or even neighborhood or district to which you want to target your ads.
By interests: Google will make more than a hundred interests available to you so that you can only target audiences interested in certain topics.
By re-marketing: with this option, you will have the option to “re-impact” users who have previously been visiting your website, and you will be able to create a second sales opportunity or contact them.
By similar audiences: you will be able to reach users with characteristics very similar to the users of your re-marketing lists so that you will be able to open the doors to new audiences who do not yet know you.
- Set yourself a goal, and based on it, direct your users
If your aim and goal are to increase the number of visits to your website and consequently generate more leads, such as sales or contact form submissions, then encourage users to interact with your ad and direct them to your website.
However, if what you are looking for is to boost your company’s YouTube channel and your goal is to get more subscribers or for your videos to increase views, then make your ads direct to your channel.
If you have come this far, with these tips, you are ready to launch and create your first YouTube Ads campaign. If you don’t see it clearly and you prefer a team of professionals to do it for you, having an agency can help you. With years of experience in the sector, they will be able to offer you a customized solution according to the needs of your brand.