Several moving parts are developing digital marketing – SEO, social media, marketing automation, PPC, and more. Google and Facebook have at their fingertips various digital marketing teams, including ours, with new technologies, tactics, and ever-changing algorithms. The role of our job is to keep up-to-date on the latest trends so that our customers can continue to benefit from the digital marketing strategy.
When we enter a new decade and technology continues to change rapidly, we’re looking forward to seeing the digital marketing trends in 2020!
Digital Marketing Trends for 2020
1. Voice Search
There are endless feasibility for the future of voice technology, and one thing is evident at the moment: Voice search is being discontinued among consumers who are lost to new home voice assistant apps, including Amazon’s Echo and Google Home.
Also, at least once a week, 31% of smartphone users worldwide use a voice-activated search like Siri. 50% of all searches in 2020 are expecting to be voice searches. Voice Search is one of the biggest 2020 trends in online marketing.
2020 is the year that digital marketers cannot ignore voice search. There are many things you can do to optimize your voice search site, but the most crucial change involves using long-tail keywords like “how to brand yourself” instead of short keywords like Voice Search.”
2. Immersive techs such as AR and VR
The way people see technology has wholly revolutionized virtual reality and augmented reality. In addition to games and clothing stores, virtual reality and augmented reality have allowed much new business and digital marketing technologies and applications.
Both these technologies are changing the marketing approach entirely to business, and many companies have also started investing in these technological developments.
According to reports, virtual reality is expecting to reach $ 30 billion, and the augmented fact is hoping to reach $ 90 billion by 2020, a quite remarkable achievement by the developers of these technologies.
3. Google Ads
Automation is nothing new in the digital marketing environment. Still, we expect the recent Google advertising update to Google Marketing Live to become the standard of automation and smart bidding for many PPC account managers.
Optimize your Keyword, and Google ads rely on machine learning so that you get the most benefit from every conversion. With Google marketing ability to choose change campaign-level conversion actions live, customized versions in many campaigns with the collection of acts with the ability to set the ability and bids to optimize your keywords, more than ever, your efforts Make it comfortable. More accessible. Automatically adjust when a sale starts or ends. Both improvements can help maximize conversions.
4. Social Messaging Apps
Social media uses such as Facebook Messenger, WeChat, and WhatsApp are no longer just for messaging friends. Such apps are popular ways for companies to communicate with their customers. Facebook Messenger sees monthly exchanges of more than 10 billion messages between individuals and companies.
Messaging apps are recommended for businesses because it is convenient for customers to have direct contact with companies. It also allows for highly personalized marketing, which we already know people love.
5. Influence Marketing
Influence marketing has been about for many years now and will run out in no time. Influences used to be huge celebrities or “digital celebrities” with hundreds of thousands of followers, but now, after being influential, brands turn to individuals with much smaller social media. Using influential people on social media helps you touch your audience with the voice they trust.
6. Content Marketing
In 2020, is content still king?
Not only does the content show knowledge and expertise to potential customers in understanding your articles or websites, but it is also what search engines bring to their search results. In short, content fuels the fire that is optimizing your search engine, so it is best to stop creating content. Focus on creating interactive content and videos by 2020.