A wide variety of products are extensively packaged, sealed, and branded using printed tapes. The printed tapes, in addition to providing protection and aesthetic appeal, aid in quickly identifying the product and water resistance to keep it dry. The business model is changing dramatically worldwide as more goods are shipped to customers. It’s more crucial than ever to get the most out of your tape. The market participants benefit from concentrating more on the brand name and logo. These tapes transform common objects into highly effective marketing vehicles for the company’s goods and brands. For tamper-proof security, printed tapes are also being utilized. The top printers on the market have changed their attention from printing technology involving large machinery to more software-centric technologies. This has made it possible to print in multiple colors on higher-quality tapes.
Without tape, it isn’t easy to picture the world. It fixes our priceless heirlooms, fuses, holds substrates together for speedy repairs, keeps wounds closed, and occasionally even saves lives. The movie business is practically a slave to tape. When adhesive tape first appeared in 1845, its history began. A new product called Surgical Tape was created by surgeon Dr. Horace Day using strips of fabric and a rubber adhesive. During World War II in 1942, Johnson and Johnson created duct tape. The military required waterproof tape that could seal containers and mend equipment. When polyethylene was applied to the cotton tape, duct tape was created. Needless to say, tapes are a requirement.
Why Are Printed Tapes Popular?
The market for printed tapes is likely to rise significantly over the forecast period due to the high demand for cutting-edge printing processes for the production of packaging tapes and the growing desire for aesthetically pleasing products. The demand for environmentally friendly printing, rising consumer demand for attractive aesthetics and cutting-edge printing techniques, and emerging needs from end-user industries like transportation & logistics, food & beverage, and consumer durables will drive the growth of the global printed tapes market in the coming years.
According to the trends, the growing demand for the product in food and beverage applications for marketing, branding, and packaging activities is also anticipated to propel the expansion of the printed tape market. Compared to its predecessors in the tape printing sector, technology like digital printing is expected to advance the most. This can be due to the superior printing quality and precision digital technologies offer. In actuality, the printing process involves fewer steps than other approaches and generally results in a more productive end product.
Applications
Depending on whether you use conventional or custom printed packaging tape, there are several applications for custom printed packaging tape. Here are a few benefits of using packaging tapes with custom printing.
Increase Sales
You may give customers a cause to believe in you and buy from you by employing custom printed tape to brand your goods. Customers who see that you use unique tape on your products will associate you with high-quality printing. By helping consumers recall who made their favorite product or service, a strong link between a brand and its identity will boost sales.
Printed packing tape for branding
A cost-effective technique to promote branding is with custom printed polypropylene tape. When you consider things like setting up plates and colored dyes, the complexity of your artwork, and whether you’ll be printing on multiple sizes, printed boxes can be expensive. Using a custom printed tape, you can increase brand exposure by ensuring your logo is seen from the moment the carton leaves your facility until it reaches the consumer. In addition, using custom printed tape will help your business stand out from the competition, given the rise in online ordering and shipping.
Professionalism
Initial impressions are crucial. Custom printed tape bearing your logo is delivered to a customer and makes a tremendous impact immediately. It demonstrates your concern and attention to detail, which promotes consumer trust in your business and its goods.
Traceability
Your brand will stand out and get more credibility with printed tape. Everyone who comes into contact with your tape will see your company name, logo, and slogan and understand that the contents are secure and intact from the minute you wrap your box and send it on its way until the moment it gets at your customer’s doorstep. Custom-printed packing tape will demonstrate how much you care about your items and your consumers even before they open their boxes. Custom printed tapes can help with traceability, particularly in the food sector. Improve supplier and batch identification by using printed tape to display your EC number on every carton you use, which helps with traceability.
Identification
To guarantee that your products are managed and kept correctly, printed tape with words like “Fragile,” “Handle with care,” or “Refrigerate upon arrival” can let customers know. Using standard printed tapes with labels like “QC Hold” or “Quarantine” makes it much simpler to distinguish between different items in your warehouse and prevents confusion. Printed tape makes it simple to quickly identify the carton’s contents for safe handling and storage.
Security of printed shipping tape
You don’t know who will handle your items once your cargo has left your location. As broken or resealed printed tape is obvious, the custom printed tape can be a useful anti-tamper measure. The ordinary tape would make this less visible, but bespoke tape would be impossible to replace, making it appear that something had been tampered with. Tamper Indicated Additionally, the tape can be customized and provide more convincing proof of any tampering during shipping. Overall, the custom-printed tape can contribute to boosting your company’s belief that your shipment was unaltered.
Reduces Carton Costs
Having big inventories of printed boxes is unnecessary if you utilize custom printed tape for branding. You can buy plain boxes in smaller quantities for cheaper, saving you money and storage space. For this purpose, printed paper tapes are extremely useful and presentable. You can save money by wrapping your products in custom packing tape. This is particularly valid if you are developing a product that will be offered to various clients. However, if you only need to print a single copy, it might not be worth it to spend much money on customized tape when regular cassettes suffice.
Special Instructions
Standard printed tapes have warnings like “fragile,” “this way up,” and “handle with care,” among others, to make sure that goods are handled correctly in transportation and reach your consumer in the condition you desire. This helps the customer store the goods properly once they get to their location.
