If you have a marketing goal to improve your lead generation, have you tried using social media?
Social media is a great way to connect with your audience, engage them with your content, and create awareness about your brand.
Generate social media leads helps create awareness for your brand and push customers to the funnel of change. Customers can see your brand’s personality and communicate with your products in a friendly, engaging way.
More than 50% of businesses say generating leads and traffic to their websites is the biggest marketing challenge. It’s not hard to generate a leader, but you need to know how to use social media to achieve it. By doing social media. Social media will put you one stape forward of your competitors and help you grow.
If you want to generate leads using social media, here are a few ways to get started.
Organizing contests on social media platforms
Hosting social media contest is another successful way to create leads for your Business. If performed well, it will help bring your audience’s attention. Content is the best way to encourage the audience because you give them a chance to win prizes.
When your item is included in the package, it is a great way to taste what you are selling, so they will come back for more. You can plan a brand-related contest or partner with influencers, and invite them to run a contest on your behalf. Influencers will help you reach your targeted audience much more efficiently and more successfully with high conversion in business growth.
There are some important points to remember when organizing contests on social media. And always use simple words to write rules and regulations and include the conditions for winning a contest. Pay attention to whether you are using software or an app to select the winner. This will prevent any confusion among the participants in your contest.
Host live videos Streams
Live Streaming is a groundbreaking emerging platform used by digital marketing to reach audiences worldwide based on the popularity of online content marketing.
About 39% of B2B professionals believe how long they are limited to social sales for possible lead research. Social selling is about finding opportunities and cultivating them through social media. So what’s the best way to market your live video on social platforms?
The live video effectively generates leads, as it easier for the audience to navigate in the right direction. For landing pages, blog articles, product pages, and more.
It’s also simple to create a customizable experience with live streaming users. When they come in, you can answer their questions. Then Customers know more about your company, its value, and why they should buy your product.
Promote Gated Content
Gated content is content that will only be able to access once your visitors have provided their information. They are experimenting with the idea of requesting follow-up or choice on social media instead of some content, which is possible, but less commonly used.
Gate content works because it encourages leader generation. Consumers usually reach your web via one of your blog posts. A search engine or social media website may have taken them to your blog post. When the first blog post does an excellent job of trusting them, you are a source of reliable information, and you may be interested in hearing more about what they are going to say. By offering an attractive offer of gated content, you will give yourself another stream of valuable leads.
Some examples of Gated content:
Ebooks
Whitepapers
Resource guides
Templates
Webinars
