Many businesses think that having a website isn’t essential, but this is not the case. Every business should have a website; it does not matter whether it is big or small. Here are the top 10 reasons why having a website is the most important tool for your business.
First and foremost, one of the greatest reasons you must have a website is to enhance your credibility. There are other SIMILAR businesses in your market providing the same service as you. One way to make your business distinct from your competitors is to have a website that displays all that your business has to offer – and more. If you’re someone who doesn’t have a website, it may make your potential clients question how legal your business is – particularly if your competitor has a website. This not only improves your credibility but also boosts people’s trust in you.
According to Bright Edge, organic search attracts 51% of all website traffic and 40% of overall income for businesses. The first step to upgrading organic traffic is to have a website to drive people. Next, you can invest time in ranking on the first page of search engine results. This is essential for getting your website seen so you can improve your organic traffic. Some ways to increase your ranking include:
- Publish relevant content
- Update content constantly
- Use alt tags
- Use the right keywords
- Add link building tools
- Have a link-worthy website
- Review and update metadata over time
Let’s pay attention for a minute to the ultimate goal of having a website:
- To represent your company
- Sell your products and services
- Attract more visitors and potential clients
- Create more leads and sales
- Increase return on investment
And the first step to accomplishing this? Exhibiting your brand!
Your website often performs as the first impression, so you want to make it influential. Having a website visibly determines who you are, what you do, what you offer, and for what you are known for. In other words, it’s a place that lets you tell your story. Without content and information about your business, clients won’t know who you are and why they should purchase from you over your competition. Did you know that approximately half of the customers don’t trust a business without some type of online presence? It is unquestionable that having a website is a great opportunity to set up your brand and grow your business.
Easily accessible information
People devote about 5 hours per day to checking their mobile phones, and 23.6 hours online each week. Nowadays, with a simple search on Google, consumers find the best answers to their most important questions. And hardly, if ever, do they go to the second page of search results. You want to be the one people refer to for information – and the way to do that is to have a high-ranking website people can simply access.
Your customers want immediate satisfaction and barely ever do they want to wait for answers to questions they may have. That’s why many businesses now use live chat, online appointment, and contact us forms. People like that they don’t have to contact and speak to someone directly. Instead, they have access to information online easily – any time of the day!
While the working day ends, your website always remains open. It performs as an “always-on” business supporter with totally zero out-of-office hours. That means while you’re at home taking pleasure in family time, or sleeping comfortably, your website is doing all the work for you to draw new customers. You can post updates and declarations, keep them updated on specials and offers, and so much more without having to be accessible to talk to them directly at that point in time. This is one leading way websites can help your business grow.
Exhibit your products and services
In the past, businesses used newspapers and phone books to showcase their products and services. Some used radio ads and TV advertising, and some still do! Even then, they didn’t have ample space to go into full detail about each one they presented. You, as the customer, had to call in and speak to someone to know more. That’s one chief advantage of websites; you can display all your products and services in one place – and you should. Here are some of the main advantages of exhibiting your products and services on your website:
- Attract new consumers
- Better search engine optimization
- You can sell online – even without e-commerce
By having a website, you can offer as much information on products and services as you desire.
Attract new customers
Most people conduct research on a business or service online before making a purchase. If you don’t have a website, you have no way of drawing the attention of these new customers. When you build trust with your new customers, you construct authority concurrently. When you’ve achieved both of these tasks, you’re able to build connections that result in long-term relationships with future customers. This will distinguish you from your competitors.
Engagement is one of the most significant facets of your website’s success. Customer experience is the determining factor in terms of brand loyalty in today’s digital world. Not only does a website help you sell your products and services, but it can also assist to make your customers loyal and want to stay with your company for the long term. One way to know certainly if your website is successful in helping your business promotion is to look at how good your content engagement is. Are people interested? Are they sticking around? According to experts at local SEO Brisbane, higher engagement almost always results in more sales and that engagement goes both ways. You want to ensure you’re communicating and responding to customers, and you also want to ensure your customers are interacting with your website’s content.
Leads and sales
This takes us to our next point: having a website enhances your leads and sales! Every business has goals, and one of those goals – if not THE goal – is to increase leads and sales. Once people are able to find you online, read your content, and become engaged in what you have to present, they’ll know how to best reach you owing to the information found on your website.
The accessibility and the content on your website can help your business grow!
Saves you time
Interacting and connecting with future customers is time-consuming, whether you’re on the phone with them or just taking their emails. But what if they had a place to go to get all their questions answered – like a website? When you’re able to save time interacting with people, you’re able to set your time and attention on the operations of your business. Your website does a lot of work for you that is valuable. Make use of all that a website has to present, and ensure you have one established for your business!