The stationery brands in india has expanded drastically in recent years due to factors such as the enhancement in literacy rates, growth of the education industry, popularization of e-commerce, etc. Thus, with the increased market volume and the greater variety of consumers, it is possible to make several brands occupy significant market shares. This article takes a look at the ten most popular stationery brands in India, along with their market size, the size of their revenues and the key strategies they use.
Camlin Kokuyo
Camlin Kokuyo is one of the leading players in the Indian stationery industry, especially in art and writing instruments. The company makes an approximate annual turnover of ₹800 crores, and the company has a positive YoY growth.
As for Camlin, it is worth mentioning that it uses rather emotional appeal, worried with positive recollections of people. It uses huge amounts for digital advertising and the adoption of schools as a means of enhancing brand equity.
Classmate by ITC
Classmate is one of the largest stationery companies in India, specializing in notebooks and writing instruments. The education and stationery products division of ITC, including Classmate, caters for businesses of about ₹1,500 crores per annum.
Classmate pills its students through Television commercials, online marketing, and other coupled marketing strategies. It focuses on the quality of products and services and has been observed to launch new products now and then, adapting the specific categories to the needs of the market.
Navneet
At present, Navneet primarily deals in educational directories but has a considerable command over the stationery market. The segment of the company’s stationery added to the turnover of over ₹1,400 crores.
Navneet business to business or B2B as it is famously known, and business to consumer or B2C are strategic departments. This involves applying heavy promotion campaigns and attractive promotions on such products using the distribution network and brand loyalty in education segments.
Faber-Castell
Faber-Castell is one of the world’s largest manufacturers and marketers of good-quality art materials and accessories and has a strong base in India. The firm has its subsidiary based in India, which earns revenue estimated to be around ₹500 crores.
Indeed, Faber-Castell focuses on the quality of the products and their safeguarding of the environment. Their marketing includes school and art-related institution partnerships and online campaigns for artists and schools.
Apsara
Apsara enjoys an enviable position in the Indian writing instrument market, especially since pencils and erasers are popular products. The revenue of the brand is around ₹ 400 crores.
Another low-end brand is Apsara, which caters to the mass market and targets entry-level laptops; Apsara products are available at many retail outlets throughout India. This brand employs melodies and harmonies, and the company’s television advertisements appeal to young people.
Natraj
Natraj, the other icon brand, has also been dominating stationery and pencils, particularly in India. Today, Natraj conducts a business of approximately ₹ 350 crores & remains a familiar name among the people.
It is in this respect that Natraj’s business model is constituted by the strategy of sustaining brand reliability and reputation. The adverts air television advertisements and partner with schools to popularise the consumption of its foods as ideal for students.
Pidilite
Apart from Fevicol, Pidilite has a stationery division with Fevistick and Hobby Ideas, which forms a part of the organization’s ₹7,000 crores revenues.
The mode of marketing adopted by Pidilite involves creativity and humour, and most of its advertisements, especially the Fevicol ad, have been quite amusing. This is besides using workshops, exhibitions, as well as social media platforms to reach out to the consumer.
Reynolds
Reynolds is one of the best pen brands in India, and it has an increasing market share. Currently, the brand is largely earning ₹ 450 crores in terms of revenue.
Reynolds’s major issue falls under invention; another major issue falls under cost. To reach students, the brand uses digital marketing and school Programs, which guarantees the brand a wide recall.
Cello
Cello has a major business in pen and plastic goods, where the stationery division alone contributes to its parent organization’s ₹2,500 crore.
Under its operating strategies, Cello targets to reach far and near areas, putting much effort into the counties. The brand also uses influencer marketing and social media advertising to appeal to younger consumer demographics.
Luxor
Notably, Luxor Writing instruments are already popular in the Indian market. Currently, Luxor has an annual revenue of approximately ₹ 600 crore.
Some aspects underlined by Luxor are the high focus on novelty and quality; for instance, the company regularly launches new products with the help of cooperation with brands on an international level. Among their marketing strategies are a digital campaign, sponsorship, and retail promotions.
Conclusion
Today, the stationery brand in India is vast and dynamic, with the above-stated top ten brands featuring among the most strategic and working hard to develop the best marketing strategies and brand images. Such brands are in a good place to reap emerging opportunities that will see their reach extend further as the market changes.
