Is this the beginning of Foot Locker‘s comeback story?
The beleaguered sneaker company on Wednesday said comparable sales grew for the first time in six quarters as its efforts to refresh its stores and improve the customer experience continue to bear fruit.
Foot Locker’s same-store sales grew 2.6% during its fiscal second quarter, far better than the 0.7% uptick that analysts had expected, according to StreetAccount. Its gross margin also expanded for the first time in more than two years.
“The Lace Up Plan is working,” CEO Mary Dillon said in a press release, referencing the company’s turnaround strategy. “Our top line trends strengthened as we moved through the quarter, including a solid start to Back-to-School. We were also particularly pleased to deliver stabilization in our Champs Sports banner.”
Here’s how Foot Locker did compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:
- Loss per share: 5 cents adjusted vs. 7 cents expected
- Revenue: $1.90 billion vs. $1.89 billion expected
In the three-month period that ended Aug. 3, Foot Locker lost $12 million, or 13 cents per share, compared with a loss of $5 million, or 5 cents per share, a year earlier. Excluding one-time items, Foot Locker posted a loss of 5 cents per share.
Sales rose to $1.90 billion, up about 2% from $1.86 billion a year earlier.
For the current fiscal year, Foot Locker largely maintained its guidance and continues to expect sales to be in a range of a 1% decline to 1% growth from the prior year – better than the 0.4% decline that analysts had expected, according to LSEG.
Foot Locker also stood by its adjusted earnings per share guidance. It expects earnings to be between $1.50 and $1.70 – much of that range ahead of the $1.54 that analysts had expected, according to LSEG.
Since former Ulta Beauty boss Mary Dillon took the helm of Foot Locker about two years ago, she has worked to transform the company and ensure that it stays relevant in a world where brands aren’t as reliant on multi-brand retailers as they were in the past.
Dillon has worked to repair the company’s relationship with its biggest brand partner, Nikeand has also taken a hard look at its sprawling, but aging, store fleet, where the company does about 80% of its sales. This year, the company plans to spend $275 million upgrading its stores through refreshes and remodels. Foot Locker has said the upgrades are working.
Dillon has also worked to streamline costs at Foot Locker. On Wednesday, the company said it was closing its stores and e-commerce operations in South Korea, Denmark, Norway and Sweden and will rely on a third-party for operations in Greece and Romania. In all, 30 of Foot Locker’s 140 stores in the Asia Pacific region and 629 in Europe will be closed or go under a new operator as part of the changes.
Foot Locker is also planning to move its global headquarters from New York City to St. Petersburg, Florida in late 2025 and plans to maintain only a limited presence in the Big Apple moving forward.
“The intent of the relocation is to further build on the Company’s meaningful presence in St. Petersburg and to enable increased collaboration among teams across banners and functions, while also reducing costs,” Foot Locker said in a news release.
Foot Locker’s Champs banner, which has been dragging down the company’s overall performance, is also showing some signs of improvement. During the quarter, comparable sales were down 3.9%, which is an improvement from the 25.3% decline it saw in the year-ago period.
As it improves stores, products and the customer experience online and in stores, Foot Locker is managing to drive sales even as its core consumer continues to feel the pressure of consistent inflation and high interest rates – indicating that Dillon’s efforts are working.
As of Tuesday’s close, shares of the company are up more than 5% this year, compared to Nike’s stock, which has fallen more than 21% in the same time period.
Demand has undoubtedly slowed across the retail industry, but consumers are still spending. They’re just being far choosier on who they’re spending with — which has made execution that much more important.
“Our strategies are building momentum as we look to the remainder of the year,” said Dillon in a statement. “I remain confident that we are taking the right actions to position the Company for its next 50 years of profitable growth and create long-term shareholder value.”
