India is the third largest D2C market in the world after the US and China. According to Inc42, the D2C market is still growing and is expected to grow from $80 billion (2024) to 300 billion by 2030. The rise of direct-to-consumer (D2C) brands can disrupt traditional retail and redefine consumer experiences. From fashion and beauty to food and wellness, many startups are entering the market and providing the best service with digital-first strategies.
This article will spotlight the top 10 India’s fastest-growing D2C brands that are unique and provide a customer-centric approach to their customers. Whether you’re an entrepreneur or a curious shopper, this list will introduce India’s top 10 D2C brands that are changing how customers consume products and services.
Top 10 D2C Brands In India
D2C companies are different in many ways. One of them is that they sell their product directly to the customer and cut out middlemen to build stronger brand-customer relationships. While there are numerous brands in the market, we only present to you the top ten Indian D2C brands that are actually changing the Indian D2C market.
1. Bani Women
Type of Product: Ethnic Wear
USP: Sustainable and handcrafted
Bani Women has grown in popularity among working women due to their comfort and long-lasting materials. Women love Bani’s sustainable products made from organic cotton and khadi. Its direct-to-consumer approach gives it an edge in the market, and the budget-friendly clothes without cutting quality help it stand out from its rivals.
2. Blue Tea
Type of Product: Herbal Tea
USP: Caffeine-Free & Ayurvedic Wellness
Beverages are special and part of our daily lives, but what if they give more benefits to your body? That is what Blue Tea India is into, where it provides Butterfly Pea and Flower Tea along with herbal and Ayurvedic products. They are wonderful, and people say these products promote immunity, stress relief, and detoxification. With that in mind, the company sells its items directly to its customers and exports to over 15 countries.
3. Doodhvale Farms
Type of Product: Dairy & beverages
USP: Farm-to-home and antibiotic-free milk
The distinctive style of providing thousands of liters of milk directly to consumers makes Doodhvale Farms one of the fastest-growing D2C food brands in India. With its extensive supply chain, the company ensures the end customer gets fresh, tested, hormone-free milk. Technology is an excellent ally in business. By understanding this, the farms use a specific mobile app that provides daily delivery tracking to the suppliers.
4. Eggoz
Type of Product: Protein & nutrition
USP: UV-sanitized, Nutri-rich eggs
The rise of Eggoz has really helped customers differentiate between rural poultry farming and urban demand for quality protein. People who look for healthy and clean eggs can get nutrient-fortified, chemical-free eggs, and UV-sanitized eggs that are laid within 24 hours. The concept of a customer supply chain helped Eggoz to get the trust of its customers. The company is very adamant about ensuring the freshness, traceability, and safety of the eggs they supply to the people.
5. FREECULTR
Type of Product: Innerwear & athleisure
USP: Bamboo fabric and eco-comfort
FREECULTR brings sustainability to innerwear and athleisure from its bamboo-based fabrics. When it comes to such wear, customers prefer comfort and quality, which is deeply considered by the company. Its moisture-wicking and anti-odor properties are amazing and attract fitness enthusiasts and eco-aware consumers. D2C wear in India is growing rapidly, and FREECULTR gives its priority to direct customers to make selling special and profitable for customers and the brand.
6. Homestrap
Type of Product: Home organization
USP: Modular and space-saving designs
The Indian urban homes are small and struggle with space for storing items. Homestrap understands each of these core problems and provides innovative storage and organization products. Such storage options astonish the people who face space issues and provide plenty of space for their needs. The brand offers wardrobe and kitchen space options, making organizing a lifestyle choice. With strong online reviews and affordability, Homestrap is winning the hearts of many customers in India.
7. Knya
Type of Product: Working clothes for women
USP: Wrinkle-free and attractive attire
Knya focuses on Indian working professionals and provides comfortable, wrinkle-free and elegant wear. Due to its special style and utility, its practical clothing options for famous among healthcare workers like doctors, nurses and medical staff. The garments of Knya are tailored for Indian body types, ensuring fit and functionality. Their D2C approach gives a cost-effective solution for professionals working in India.
8. Kyari
Type of Product: Outdoor living & gardening
USP: Eco-Luxe lifestyle item
With urban gardening on the rise, Kyari provides tools and items for urban people looking for smart solutions. Some love plants, and to help with that, Kyari gives designer planters, gardening tools, and décor that transform spaces. If you want terracotta pots or self-watering planters, the brand extends its hand with exceptional design and function. Its products are great for creating indoor jungles or balcony oases.
9. MasterChow
Type of Product: Packaged food item
USP: Asian Ready-to-Cook Meal Kits
What if you would like to cook food with restaurant-style Asian sauces, stir-fry bases, and noodle kits? The brand MasterChow gives you such a chance at home with preservative-free and easy-to-use products. For people who are busy but look for convenience and international cuisine, MasterChow packaged food makes delicious meals in minutes.
10. Nat Habit
Type of Product: Skincare & haircare
USP: Fresh, Ayurvedic, and 100% natural
Nat Habit understands the need for self-care products and resonates with ancient Indian beauty rituals. Several products like ubtans and hair masks are made from Ayurvedic formulations without preservatives. Freshness is the brand of Nat Habit, and when an order comes, they ship within hours. It is an alternative to chemical products, so it is gaining popularity among customers.
India’s D2C market is going to the next level with various brands. This sector is spread across fashion, food, wellness, and lifestyle. This special list of all D2C brands in India is leveraging innovation, sustainability, and direct consumer engagement to build better brand loyalty. With various fields in the field, these Top 10 India’s Fastest-Growing D2C Brands will change the retail sector by bringing convenience and quality to the end consumers.
