The Government launches this Monday a mega-campaign to attract tourists in summer
The Minister of Tourism, Reyes Maroto, presents 'You deserve Spain' last Wednesday in Alcalá de Henares. Europa Press

The Minister of Tourism, Reyes Maroto, presents ‘You deserve Spain’ last Wednesday in Alcalá de Henares. Europa Press

You deserve Spain is the motto that the Government has chosen this year for the international advertising campaign to promote Spain as summer destination, and that this week he presented at the Parador de Alcalá de Henares the Minister of Industry, Commerce and Tourism, Reyes Maroto.

The Turespaña campaign will start this Monday and will have a duration of ten weeks. It will have an investment of 8 million euros and will be reflected in advertising inserts in media and social networks of eight European countries: the four major source markets, United United, France, Germany and Italy, and four other countries with increasing pull for Spanish tourism, Belgium, the Netherlands, Poland and Sweden.

The director of Turespaña, Miguel Sanz, explained that the announcements will have Specific creatives for the four preferred visitor niches what the campaign is going to look for this year: young people, families, adults without children and older people.

Of Spain awaits you from the summer 2020 campaign, shaken due to the severe confinement of previous months in most countries, this year’s campaign tells the international tourist that “he deserves Spain “after a year of mobility restrictions due to the pandemic.

In the spots people are seen in their homes simulating the practice hiking on a treadmill, cooking without much success or surfing on a board above the ground, and those same people doing those same sports activities in different natural settings from Spain or enjoying the local gastronomy.

Again this campaign seeks to go beyond the classic claim of Spain as a sun and beach destination, and will show the benefits of this country for the foreigner who prefers Spain’s culture, its urban spaces or its rural places.

Turespaña has hired this year a space in the well-known square Londoner from Piccadilly Circus to draw attention to one of the Neuralgic points of the capital of the first country issuing tourists to Spain. In Germany, the Government will put three buses into service in Cologne, Dusseldorf and Frankfurt.

Minister Reyes Maroto said that the slogan You deserve Spain wants to be “synonymous with trust, quality and safety”, the messages that the Government wishes to relocate from Spain so that tourists their “reluctance” to travel or leave their country. “Spain is already prepared to open up to the world, “said the minister.


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