In Spotify Discover, users could swipe through excerpts from various music videos. Is everyone building a TikTok clone now?
Maybe soon you will be able to swipe vertically on Spotify as well. The vertical video feed was particularly shaped by TikTok and other platforms such as Instagram and YouTube have adopted the design. Now Spotify is also experimenting with this type of display. Product Designer Chris Messina shared screen shots of the previously unpublished Discover feature on Twitter.
The Discover feature is currently in beta. But the recordings of Messina show how a short video clip with a suitable music excerpt opens when you tap the Discover button. Users can like the song or add it to playlists and swipe on. In addition, users are shown the song title, artist and album cover.
Good for discovering new music but uninteresting without a creator?
Spotify isn’t the first company to consider how to leverage existing content for such a format. Netflix also started the year with “Fast Laughs ”is a TikTok clone launched. Right on the Netflix App iOS users will find the new area that promises entertaining entertainment. The content is not created specifically for the area, as is the case on TikTok, Instagram and YouTube. Instead, Netflix and now Spotify simply recycle their content. That can work, but of course it doesn’t have the same charm as user-generated content, which creates and continues new trends. In addition, both Netflix and Spotify lack the social component of the comment area.
No comment on Spotify Discover
Spotify has not yet commented on the test of the Discover area. Mashable opposite a member of the press team stated:
At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.
So it remains to be seen whether Discover will soon be officially tested and possibly rolled out or whether the feature will not catch on.