Pablo Isla equates sustainability and digitization in business strategy

The president of Inditex, Pablo Isla, defended this Tuesday that the role of sustainability in a company’s strategy should be just as important as digitization. Specifically, in its participation in the IV Ibero-American Congress of CEAPI, Isla indicated that in a horizon of 5 or 10 years it is necessary to integrate social and sustainability transformation “just like digitization.” “It is essential,” he assured.

In this regard, the manager pointed out that there is “a lot of commitment from the business world” to tackle the path of sustainability, which is “exciting” and has to be fully integrated into what is the business reality “.

Isla recalled that Inditex has been working on sustainability since 2006, although at the 2019 general meeting of shareholders it marked “a very important milestone” due to the commitments that the company adopted in this regard in everything related to raw materials (cotton , linen, polyester or viscose) facing the horizon of 2023 and 2025.

He also highlighted that all of Inditex’s sustainability efforts have “a lot to do with the commitment of the entire company”. “The strength in relation to sustainability comes from all levels of the company. For us it is key and essential,” he added.

In this sense, Isla has set the example of the program ‘The List, by Inditex’, which has served as a model within the sector of the commitment to improve product health within the chemical industry, manufacturer of colorants, pigments and auxiliaries.

For this reason, he affirmed that Inditex, as a “very relevant or strong leadership” company, has that “plus” of responsibility in all areas to exert a “transforming effect”, as well as in the creation of economic value for small companies. and medium-sized companies that work with it.

“We are a small company, a medium-sized company and a large company, within our business culture, which draws on the culture of Amancio Ortega. This idea of ​​an SME is fundamental when it comes to being in detail. I think it is something absolutely essential” , has emphasized.

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