LaLiga plans to create a match package targeting Amazon or Dazn in the next contest

LaLiga starts working on the audiovisual rights competition for the period 2022-2025, which should be launched after the summer. A tender that is surrounded by uncertainty due to a possible decrease in collection, something that Telefónica, the current holder of these rights, did not rule out a few weeks ago.

In this context, the entity that presides Javier Tebas It is considering alternatives to compensate for this possible drop in income. As reported by Bloomberg this Wednesday, LaLiga is proposing the introduction of a package aimed exclusively at virtual operators, such as Amazon o Dazn, with which they could broadcast one or two games each day, according to sources that the agency does not identify. The closest example is the agreement that the Premier League English sealed with Amazon in 2018, reserving the exclusive broadcast of 20 games for three years in exchange for 90 million pounds, just over 100 million euros.

In consultation with this newspaper, from LaLiga they prefer not to confirm whether the next auction will include a package of these characteristics. However, its president Javier Tebas opened the door a few weeks ago when he explained that the contest would be “disruptive” and that it would contemplate “up to four possibilities to attend” it in a different way and according to the positioning of the interested companies.

A clear step for the entry of very active virtual operators in the acquisition of sports rights, especially football, such as Amazon or Dazn. The former has intensified its commitment to the beautiful game after its first experience in England with the entry into France, where it has acquired eight matches each day of Ligue 1 and Ligue 2 until 2024. Something that has not been without controversy, since Canal +, which had been awarded the other two matches, has decided to renounce the broadcast of the French competition by refusing to share the rights with the American giant. He does it after he took charge of them in the last season, after the departure of Mediapro.

For its part, Dazn, the OTT channel specializing in sports and owned by the British group Perform Group, has already bought the rights to the Copa del Rey football in Spain, and has the LaLiga rights in other countries such as Germany. In Italy it has become the main holder of the rights to Serie A after the contest held last March for 2,500 million in three years.

For its part, Telefónica has already warned that it would welcome a reduction in the LaLiga contest. Currently pay 980 million for each season from 2019-2020 to 2021-2022. How did your director of finance and control, Laura Abasolo, in an interview with Bloomberg TV last May, “andIn the last auction we bought the rights with deflation and it would be great to repeat it. We will take the process very seriously and with a very financial orientation. We know exactly the audience that football has among our clients, so we will do a business analysis on it and make the best decision. “

He also anticipated that the operator would be “very rational “and that Movistar + has” many other levers of differentiation “.


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