Indra buys the digital marketing consultancy Flat 101

Minsait, Indra’s IT company, has acquired Flat 101, a digital marketing consultancy specialized in optimizing online businesses and their sales conversion ratios, thus reinforcing its leading offer of end-to-end solutions ” to companies in the areas of strategy, consulting, recruitment, conversion and sales in ecommerce, according to a statement sent by the company. The Spanish technology company has not disclosed the amount of the transaction.

Flat 101 has a team of 150 professionals with extensive experience in the field of digital marketing and sales. The company covers a wide range of services to companies and institutions, including traffic capture through Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Advertising, App Store Optimization (ASO) or Real Time Bidding (RTB). ).

He is also a specialist in conversion optimization in digital channels -or Conversion Rate Optimization (CRO) – to improve the success rates in sales of the business, in data analysis and the improvement of the experience and user interfaces in digital channels. o User Experience / User Interface (UX / UI) directly aimed at improving business effectiveness

Minsait assures that with the acquisition of Flat 101 it is positioned with a complete offer in the field of marketing and digital sales. The operation, he assures, strengthens Minsait’s end-to-end value proposition, which includes, in addition to digital marketing, strategic consulting for the commercial function, the design of experiences and journeys of clients with a focus on digital relationships and the development and implementation of e-commerce.

“With the incorporation of Flat 101, Minsait brings to the market a unique offer to help companies in the redesign, implementation and monitoring of their commercial strategy in a context of liquid channels where interactions flow between them and digital media they play a central role. The pandemic has also irreversibly accelerated the adoption of digital sales technology models and solutions, ”says Silviano Andreu, head of Business Consulting at Minsait.

Ricardo Tayar, co-founder of Flat 101, explains that Flat 101 will function as a business unit with its own entity, will preserve its brand, management model and culture, “and will leverage Indra’s presence, commercial arrival and scale to start a new stage of expansion and growth in serving our customers “.


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