If you want to hold a live stream on Instagram in the future, you can now plan it and inform the community about it in good time. We’ll explain how to do it.

Instagram announced via Twitter that users are now able to plan their live stream sessions. And all of this 90 days in advance. In addition, users now have the option of announcing their real-time videos via feed post. Followers who are interested in the planned live stream can click on the post and activate a notification. You get this on that Tagon which the session takes place, before the start of the event.

Plan your live stream on Instagram in six easy steps

The new scheduling feature is now being rolled out for all users worldwide. If you also want to plan your next Instagram live stream, all you have to do is go through these six simple steps:

  1. Click on your profile picture to access the live feature via the story area. Here you can simply click on the calendar icon in the lower left corner
  2. Enter a title for your live stream
  3. Click on start time and set the date and time at which your live stream should start (you can do this up to 90 days in advance)
  4. Tab on “Done” and then on “Plan a live video”
  5. Share your planned live stream with your community via feed post (you can choose a picture and write a caption)
  6. Your scheduled live stream will then be displayed in your feed post in a bubble in the left corner of the image

If you are still unsure how it all works, you can find out more on ours Instagram Account instructions with pictures that you can click through.

In addition, Instagram is launching a feature that is intended to make it easier for users to carry out the live streams. With the practice function, users who want to conduct a live session can check in advance whether the exposure and the camera setting are good. However, this feature will only be rolled out for all users in the coming months.

What advantages does the new planning feature offer advertisers and retailers?

The option of being able to schedule live streams offers a great advantage. Because users are able to better integrate the live events into their everyday life if they know in advance when their favorite creator will go online. And that increases the chance that as many users as possible will take part in the sessions. For retailers and advertisers, this means that they can address a larger target group with a planned live stream, which is carried out, for example, in cooperation with a popular influencer.

In China is that kind of social commerce already widespread. On the Website McKinsey Digital write the experts in business and strategy consulting:

In China, live commerce has transformed the retail industry and established itself as a major sales channel in less than five years. In a 2020 survey, two-thirds of Chinese consumers said they had bought products via livestream in the past year.

McKinsey also predicts that by 2026 sales transactions made via live stream shopping on social platforms will account for up to 20 percent of the total E-Commerce– will make up sales. It remains to be seen whether this prediction is correct. However, it is already certain that social commerce will play an increasingly important role in the coming years. Companies have to adapt to this and take action in good time – whether via live stream, short videos or static social posts.

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