Google has announced to all its customers a surcharge for Google Ads published in Spain due to the entry into force of the Tasa Google, which will tax large technology companies with 3% of their income obtained from their digital services in the country. As they have been informed, as of May 1, when they contract advertising to be seen in Spain, they will have to pay a 2% surcharge.
In the note sent, the internet giant points out that, as of that date, “we will begin to include a surcharge on your next invoice or statement for the advertisements served corresponding to the regulatory operating costs that apply in the country.” Google also adds that said “regulatory operating costs” will be added to cover part of the costs associated with complying with the legislation that regulates the Tax on Digital Services in France and Spain.
Also in the neighboring country the company will apply the same surcharge of 2%.
Google Spain sources justify the extra charge to advertisers because “taxes on certain digital services increase the cost of digital advertising.” However, they assure that they will continue to pay “all the taxes that correspond to us both in Spain and in the rest of the countries in which we operate” and urge global governments to carry out an international tax reform “instead of implementing taxes. unilateral ”.
Google follows the steps taken by Amazon. The e-commerce giant also announced last January that it will increase the fees it charges to companies that use its platform to sell their products in response to the Spanish government’s new digital tax., which will tax large technology companies with 3% of their income obtained from their digital services in the country.
In the case of Amazon, the multinational will increase the commission to all its partners by 3% as of April 1, including more than 9,000 SMEs. The ecommerce It has also applied the same surcharge in France, where the introduction of a new tax on digital services has also been carried out, and just as Google has asked the Spanish Government to find a global solution on the taxation of the digital economy by OECD level, despite the fact that according to the calculations of some technology companies this would entail the payment of higher corporate taxes in more countries.
The action of both technological giants occurs while a majority of EU countries supported last week the approval of a regulation that obliges multinationals with activity in the bloc and with annual revenues of more than 750 million euros to make public their benefits and the taxes they pay in each Member State.
Also in a context where Joe Biden’s Administration paves the way for a universal ‘Google rate’, Well, this Monday the Secretary of the Treasury of the United States, Janet Yellen, transferred to the rest of the ministers of Economy and Finance of the G20 that their country renounces the so-called tax refuge (Safe Harbor), which was one of the main obstacles to the creation a tax on large digital companies.