In court, Google’s parent company Alphabet presented a document that is intended to underpin Google’s popularity in the market.
Google is by far the most widely used search engine in the world. The market share is worldwide and also in Germany according to Statcounter at over 90 percent. However, Microsoft’s alternative Bing is by far the second most popular option both in this country and globally. But many people also use Bing to first get to Google via this search engine. That Keyword According to an internal alphabet document, “Google” is the most searched for on the Microsoft search engine.
Information on the “Google” search frequency on Bing in front of the European Court of Justice
“Google” is said to be the most searched word on Bing. This is more or less indicated by Google itself. However, this information did not come about without a reason. Because as at first Bloomberg and later various media like that BBC reportedthe Alphabet attorney had Alfonso Lamadrid before the European Court of Justice declares:
We have submitted evidence showing that the most common search query on Bing is by far Google.
That statement and evidence, in turn, relates to a process in which Google did a The EU fined € 4.3 billion in 2018 want to avert. The penalty was imposed because, in the opinion of the EU Commission, Google abused its own market power and users – not least through the involvement of manufacturers: inside, through the integration of Android– and Google services received advantages – have encouraged unrivaled use of their own services. However, Alphabet or Google would like to oppose this view that the users: voluntarily fall back on Google:
People use Google because they choose to, not because they are forced to.Google’s market share in general search is consistent with consumer surveys showing that 95% of users prefer Google to rival search engines,
explains Lamadrid further. As part of this argumentation, the document was presented that shows how users want to get to Google via the competing search engine Bing. However, it remains questionable whether Google can use this documentation of user behavior in the context of search engines to change the EU Commission’s view. After all, the commission had made its decision, knowing full well that Google is also used voluntarily by many people.
However, there are many ways to explain the frequent search for “Google” on Bing. One approach is that many users of Microsoft devices have set Bing as the search engine in their browser by default. Some may save themselves the need to change this preset and navigate directly to Google via Bing. It is also conceivable that some search results from Bing may want to be compared with Google, or that results may be searched for on Google if they are not satisfactory on Bing.