Facebook has launched the new Audio Feature Rooms – and with the new function several sound tools at the same time. Is the social giant Clubhouse now vying for the audio throne?
Now the time has finally come: After the question about the specific launch date for Facebook’s audio feature for rooms was raised, the social group announced that the function based on the clubhouse model will be tested with immediate effect. And that’s not all: In addition to the introduction of the audio rooms, Facebook also announced that a number of new sound features will be rolled out. Given the enormous reach and user ownership that the social media veteran has, the new function could become one of the biggest competitors for the drop-in audio app Clubhouse.
The fact that Facebook copies successful apps and their features is nothing new. The now extremely popular story feature is not an invention of Facebook, but originally comes from competitor Snapchat. For many users, it was only a matter of time before Facebook also emulated the functionality of the Clubhouse trend app.
Facebook follows the audio-only trend: Rooms is getting a new feature for live talks
We’re […] going to start testing Live Audio Rooms and we expect it to be available to everyone on the Facebook app by the summer. We believe that audio is a perfect way for communities to engage around topics they care about. We’ll test Live Audio Rooms in Groups […] . As part of this initial rollout […] we’ll also bring Live Audio Rooms to public figures so they can host conversations with other public figures, experts and fans. […] In addition to bringing this to Facebook, we also plan to release Live Audio Rooms on Messenger this summer so you can easily hang out with your friends, too.
The hosts are displayed at the top of the screen, the listeners are listed below. Users are able to hold the audio rooms publicly or privately. Facebook also explains that there will be a separate Discover tab for the new Rooms feature.
This is what the new audio feature for Facebook Rooms looks like, © Facebook
In addition, it should be possible for creators to monetize their audio sessions. This gives the social giant, in addition to the range, another advantage over the clubhouse. Because although the drop-in audio app has now introduced Clubhouse Pay, the possibilities for creators to make money with Clubhouse are even more limited than they will be on Facebook. The social giant explains:
Soon after launch, we’ll also offer other monetization models, like the ability to charge for access to a Live Audio Room through a single purchase or a subscription.
Soundbites and podcasts: These audio features are what users expect
In addition, Facebook announced that podcasts will now also be integrated into the social platform. This means that podcast hosts can embed their episodes directly on their Facebook page. This means that users no longer have to leave the app to listen to an episode in their favorite format.
The social group also announced that a new social audio tool is being tested with which so-called soundbites – short audio clips – can be created and shared. Facebook explains:
These audio creation tools will enable you to create Soundbites — short-form, creative audio clips for capturing anecdotes, jokes, moments of inspiration, poems, and many other things we haven’t yet imagined. We’ll start testing Soundbites over the next few months with a small number of creators and refine the product with their input before making it available to everyone.
Facebook is also launching a number of new editing features, such as noise canceling or voice filters. The social group demonstrates all new functions in a short video clip:
Even more new: Facebook makes it easier to export posts as text
In addition to the advance into the audio business, Facebook is currently drawing attention to itself with recurring data protection deficiencies. In order to give users even more control over their posted content, the social giant has now launched a new feature with which posts can be transferred directly to Google Docs, Blogger and WordPress. The group writes:
People can now directly transfer their notes and posts to Google Docs, Blogger and WordPress.com. These updates extend the reach of the tool that already enables people to transfer their photos and videos to Backblaze, Dropbox, Google Photos and Koofr. To better reflect the range of data types people can now transfer to our partners’ services, we’re renaming the tool “Transfer Your Information“.
This could be particularly useful for page owners who often struggle with the illegal removal of their content. All information about how to export your posts as text can be found here