Elon Musk’s Tesla just unveiled its long-awaited Tesla Model S “Plaid” on Thursday, in an exclamation of CEO Elon Musk’s aims to rekindle public interest in the company’s nearly decade-old all-electric sedan, which could see its first intimidating competition from Mercedes-Benz and Porsche.

The event was live-streamed from Tesla’s factory in Fremont, CA at roughly 11:15 PM EDT, after repeated delays, with the initial reveal set for June 3, then pushed back to June 10 at 4:00 PM EDT, and finally pushed even further into the night.

Elon Musk said the Tesla Plaid Model S will shortly become the “quickest production car ever made,” so strap in and get ready for a big one.

If you ordered one, deliveries have officially begun, and your car is on its way.

Tesla’s Model S Plaid debuts after much delay

Deliveries of the reworked Model S are also delayed, with Tesla initially telling its customers to expect shipments to arrive in March. The refreshed Model X SUV was also scheduled for deliveries in March, but this, too, was pushed back. And if these repeated delays lead you to suspect Tesla models may sometimes not come to fruition, you’re not wrong. The Plaid Model S might not have been a thing, with rumors running thick for years that Musk felt unamused by the concept. In 2019, he tweeted that

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