The Murcian meat group El Pozo reached a new sales record of 1,392 million euros in 2020, a growth of 9% compared to the previous year, which then represented a new ceiling for the company.
In a year marked by increased domestic consumption caused by the pandemic, El Pozo highlights its international growth as a key element that explains the increase in sales. Revenues from abroad increased by 20%, reaching around 337 million. If last year the business outside of Spain represented 22% of the total turnover, at the end of 2020 that percentage had increased to 24%. They are also six percentage points more than just two years ago.
Despite the crisis context, the Grupo Fuertes company allocated 56.7 million to “increase the productive efficiency of its facilities and advance its strategy based on talent, the creation of shared value, competitiveness, innovation and the brand.” , has explained in a press release. That figure is, yes, 22% lower than that reported the previous year.
What did grow was the staff. This reached 5,096 workers on average during the year, 4% more. El Pozo also estimates the indirect jobs generated by its business activity at 30,000.
“This organization is proving, in its more than 65 years of history, to be a chameleonic, flexible, agile and efficient company whose main objective is to seek the satisfaction of the
consumers by providing them with healthy, safe and nutritious food, “said Rafael Fuertes, CEO, in a statement. “Our organizational philosophy is based on not being satisfied with doing it well, but on working to make it excellent, for which we have as
premise leaving the comfort zone ”.
The company based in Alhama de Murcia has not detailed the net result for the year. In 2019 it registered a profit of 51.4 million euros, which then represented a decline of 1.7% compared to 2018.