El Corte Inglés will donate some 50,000 toys to various NGOs and associations that operate in different areas so that children, adolescents, adults and families can enjoy some endearing moments this Christmas. The company is organizing the logistics device to deliver, “the largest in its history”, in the coming weeks.
Various NGOs and associations, including A Compartir, Aladina, Crecer Jugando, Firemen Help or El Pato Amarillo, will receive the toys in the coming weeks and will be responsible for their distribution among families and groups with which they collaborate.
The first of the shipments, of 10,000 toys, left on Friday from the El Corte Inglés logistics platform in Valdemoro (Madrid) to the NGO A Compartir. During the next few weeks the rest of the deliveries will be made to the other NGOs and associations with which this action is carried out.
The toys to be donated arrive from the El Corte Inglés stores to the Valdemoro logistics platform and are organized for shipment with the aim of reaching their destination as soon as possible. Among the toys that are donated there are them for all types of ages, from preschool, children, youth, through adolescents, but also for adults and for families as a whole, since board games are one of the most requested these days .
Play plays a very important role in the lives of the little ones, playing is necessary for their development and a right for all boys and girls. For this reason, this donation becomes even more important this year due to the situation experienced and that no one would have imagined before.
The toy, considered an essential element in the lives of children, is for El Corte Inglés that figure that adds magic and emotion to learning about life, how things work and relationships with others. For this reason and to carry out this action, El Corte Inglés has approached various NGOs and associations that are working on childhood matters on a daily basis.
El Corte Inglés is especially sensitive to childhood and during the hardest moments of confinement, in collaboration with Aladina, it distributed toys to children who were admitted to about 20 hospitals throughout Spain with the aim of “awakening illusions and smiles” at a time when the children could not receive visitors.