The Amazon earthquake continues to make itself felt in Spain. The technology giant strongly accelerates its hiring rate in the country to continue gaining positions and take advantage of the strong pull of electronic commerce and cloud computing, especially with the Covid-19 pandemic, which has caused changes in habits in the way of buying and working for individuals and companies. The company announced yesterday that it plans to create 3,000 permanent jobs in Spain this year, raising its permanent workforce to 15,000 workers.
The figure means doubling its workforce in the country in two years, since at the end of 2019 it had 7,000 employees in Spain, and raising it by 25% in just one year, because after creating 5,000 permanent jobs in 2020, it ended that year with a permanent staff of 12,000 workers.
With the new data in hand, the company would enter the top 15 of the companies with the most employees in Spain, according to the ranking prepared by Informa in 2019. A position where it would rub shoulders with Prosegur, Ferrovial Servicios or Iberia, which totals 16,000 employees including Iberia Express. In what it does seem that it can position itself at the top is in job creation, because so far this year no company has announced plans to hire as many permanent professionals in Spain as it.
The new positions include, according to the company, all types of profiles and levels of training, from positions in warehouses to developers and software engineers, business leaders, data scientists and machine learning, as well as cloud experts and architects of solutions that work on Amazon Web Services (AWS).
More than 70% of the jobs go to its logistics centers, the area where it has the most competitive advantage
As CincoDías has learned, between 70-75% of the 8,000 jobs that will be created in the last two years are for logistics; the rest, for the corporate part of business support, for their software development centers (the two that they have in Madrid and Barcelona already add up to 600 people), for the vendor support center that they have in Barcelona (which has a staff of about 1,000 people) and for your business in the cloud (AWS).
The strong hiring pull at Amazon began in 2018, although the company started its activity in the country in 2011, and this impulse is closely linked to the opening of logistics centers in Spain by the company. “In 2018 we had the San Fernando de Henares center in Madrid and the Prat de Llobregat center in Barcelona, and today we have more than 30, including logistics centers, logistics stations and distribution centers),” says a company spokesperson. The company has also announced the opening by mid-2022 of three data centers in Aragon, which will constitute its cloud region in Spain, and that will generate, according to the multinational, 1,300 full-time jobs.
“It is logical that Amazon hires professionals at this speed for all its areas of ecommerce. The pandemic has shown that some win and others lose, and what grows is electronic commerce and the maximum representative is Amazon, ”says Fernando Aparicio, CEO of Amvos Digital. To this expert in ecommerce It is not surprising, moreover, that most of the contracts are destined for its logistics centers, since the storage and distribution capacities are essential to offer a comprehensive solution for user satisfaction on their journey as a digital consumer.
“This fact shows that they are investing in that critical part of electronic commerce, which is logistics, and that is where they show the most competitive advantage. There are Amazon’s entry barriers to other competitors, and there is no one to cough them up. They are betting on consolidating an area where they really make a lot of difference from the rest, because companies like Aliexpress, for example, do not have logistics centers in Spain, so all they do is raise their leadership ”, continues Aparicio. According to E-Show Magazine, Amazon had a 15.7% share of the total market in 2019 ecommerce in Spain, far from Aliexpress and El Corte Inglés.
The reinforcement of Amazon’s workforce in Spain, where it claims to have invested since 2011 more than 6,800 million in infrastructure and facilities, shipping and transportation, salaries and benefits for employees, as well as other logistics expenses, is not exclusive.
The recruitment effort is huge in the US and is replicated in most of the countries where it operates. At the end of 2021, Amazon Spain is expected to be the third subsidiary with the most permanent employees in Europe, after the United Kingdom (where they have 45,000 and will end this year with 55,000) and Germany, which will end 2021 with 28,000 employees after growing by 5,000 jobs this year. France and Italy, for their part, will close the year with 14,500 and 12,500, after growing by 3,000 each.
The Spanish subsidiary will be the third with the most employees in Europe at the end of this year
Of course, the smallest countries (Italy, France and Spain) and where the company arrived later are those that maintain a faster rate of hiring growth (31.6%, 26.1% and 25%, respectively).
With the new hires, Amazon wants to lay the foundations to continue growing in Spain, where in 2020 it had a turnover of 5,400 million, more than half that of El Corte Inglés, which entered 10,432 million, negatively impacted by the pandemic. And the context seems favorable. If in 2020, the ecommerce It grew more than 20%, this year it is expected to rise 24% and that spending will be an average of 900 euros per person per year, up to 40,000 and 45,000 million, according to Astound Commerce. And Tandem Up ensures that 90% of people who buy online in Spain buy on Amazon. Additionally, an eMarketer report notes that the ecommerce in Spain it will represent 10.9% of the total retail this year, and Oliver Wyman says it will go up to 33% in 2029. This company put it at 5.5% in 2019.
The announcement of the new 3,000 permanent jobs also comes a month after Amazon has closed the conflict that it had three years ago with the employees of its San Fernando logistics center, the first that the company opened in Spain and that had caused several strikes . 56% of the workers who voted (537 out of 957) accepted the agreement proposed by the company, which includes some improvements compared to the Madrid logistics agreement, which is the one that governs the center’s workforce.
The accepted proposal, advanced by La Información and also disseminated by Business Insider, includes a regular annual working day below the agreement (1,732 hours compared to 1,768 in the sector) for all workers, an improved temporary disability supplement in case of sick leave. due to common illness or non-occupational accident, they maintain the paid leave of the previous agreement, with one day more than the sector, and the payment of seniority corresponding to the year 2017.